Strategic Brand Management Kevin Lane Keller 4th

Regular price
Rs.425.00
Regular price
Sale price
Rs.425.00
Description
In  Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.

CUSTOMER REVIEWS

RECENTLY VIEWED PRODUCTS

Explore Our Product Range