In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that...
This book includes these contents Empirical Laws and Curve Fitting Theory of Equations Solution to Numerical Algebraic and Transcendental Equations Simultaneous Linear Algebraic Equations Finite...
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Thomas’ Calculus: Early Transcendentals, Thirteenth Edition, introduces readers to the intrinsic beauty of calculus and the power of its applications. For more than half a...
This textbook offers a comprehensive introduction to panel data econometrics, an area that has enjoyed considerable growth over the last two decades. Micro and Macro...
This book introduces econometric analysis of cross section, time series and panel data with the application of statistical software. It serves as a basic text...
In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good...
This trusted textbook returns in its 4th edition with even more exercises to help consolidate understanding – and a companion website featuring additional materials, including...
Develop the skills you need to safely and effectively produce high-quality medical images with Radiologic Science for Technologists: Physics, Biology, and Protection, 11th Edition. Reorganized and...
For courses in general biology. Setting the standard for excellence, accuracy, and innovation Campbell Biology delivers a trusted, accurate, current, and pedagogically innovative experience that...
Drive achievement in the MYP and strengthen scientific confidence. Equipping learners with the confident scientific understanding central to progression through the MYP Sciences, this text...
With this bestselling book, readers will quickly gain a better understanding of the fundamentals of reinforced concrete design. The author presents a thorough introduction to...
Crop water use can be increased by management of surface runoff,groundwater, irrigation, and soil water. Technological innovations toenhance availability of water for agricultural crops depend...
The agricultural industry is dealing with enormous challenges across the globe, including the limited availability of arable lands and fresh water, as well as the...
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Establish a strong foundation in the accounting fundamentals that you need to succeed with Warren/Jones/Tayler’s and Meigs. Manual FINANCIAL AND MANAGERIAL ACCOUNTING, 15E. This leading...
This thoroughly revised edition continues to provide a balanced and comprehensive presentation of the concepts, procedures, and practice of accounting. Key Features: 750 fully solved...
This is an essential tool that enhances a manager’s ability to make effective economic decisions. ‘Introduction to Management Accounting’ describes both theory and common practices...
This book addresses key features of the methodology involved in business and management academic writing. Characterizing academic writing as part of research, science and the...
Horngren’s Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text....
As the long-time #1 best-seller, Garrison has helped guide close to 3 million students through managerial accounting since it was first published. It identifies the...
Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students who are learning basic accounting concepts. Known for...