Quantum Mechanics: Concepts and Applications provides a clear, balanced and modern introduction to the subject. Written with the student’s background and ability in mind the book...
This concise introduction to probability theory carries on the success of previous editions, offering readers a logical, well-organized look at the fundamental of the subject–includes...
This book offers a comprehensive exploration of the revolutionary developments occurring in the world’s financial markets and institutions —i.e., innovation, globalization, and deregulation —with a...
by Stephen Ross (Author), Randolph Westerfield (Author), Bradford Jordan (Author) Delivery All Over Pakistan Charges Will Apply. Title May Be Different. Due to constant currency...
Marketing Channels, Seventh Edition shows readers how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial...
able of Content Part 1 Defining Marketing and the Marketing Process 1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to...
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing...
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement...
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from...
The most successful higher education text of all time keeps getting better. The authors adapt their proven approach to accounting’s evolving role in business and...
This accounting revised text maintains the conceptual, procedural and user-oriented balance of the previous editions. Content alterations reflect major changes happening in both the accounting...
Larson’s Fundamental Accounting Principles has been setting the standard in financial accounting for over a decade and continues to keep pace with the changing needs...
As the long-time #1 best-seller, Garrison has helped guide close to 3 million students through managerial accounting since it was first published. It identifies the...
Establish a strong foundation in the accounting fundamentals that you need to succeed with Warren/Jones/Tayler’s and Meigs. Manual FINANCIAL AND MANAGERIAL ACCOUNTING, 15E. This leading...
This thoroughly revised edition continues to provide a balanced and comprehensive presentation of the concepts, procedures, and practice of accounting. Key Features: 750 fully solved...
This thoroughly revised edition continues to provide a balanced and comprehensive presentation of the concepts, procedures, and practice of accounting. Key Fetures 525 fully solved...
A conceptual and experiential approach to understanding organizational development. With a focus on the development of readers’ interpersonal skills, Experiential Approach to Organization Development provides a comprehensive,...
Data analysis; data summarization – frequency distributions; measures of central tendency and variability; probability; introduction to statistical decision analysis; discrete probability distributions; the normal distribution...
Business Statistics: An Applied Orientation provides with a conceptual framework of business, develops skills in applying concepts into decision situations, and helps understand the nitty-gritty...
Banking is an essential industry, and one with many regulations as well as frequent, important changes. Like previous editions, the Fifth Edition is designed to...
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides...
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These “seven Cs” guide student-readers to choose...
Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows...
Master the basics of human resource development with HUMAN RESOURCE DEVELOPMENT! Providing you with a clear understanding of the concepts, processes, and practices that form...