In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that...
This book is intended for an undergraduate course on Strength of Materials. Theoretical explanations and mathematical derivations are supported with well-labeled and clear figures along...
This fourth edition focuses on the basics and advanced topics in strength of materials. This is an essential guide to students, as several chapters have...
Master the basic principles of structural analysis using the classical approach found in Kassimali’s distinctive STRUCTURAL ANALYSIS, SI Edition, 6th Edition. This edition presents concepts...
Still the only book offering comprehensive coverage of the analysis and design of both API equipment and ASME pressure vessels This edition of the classic...
Structural Analysis Fundamentals presents fundamental procedures of structural analysis, necessary for teaching undergraduate and graduate courses and structural design practice. It applies linear analysis of...
The leading structural concrete design reference for over two decades—updated to reflect the latest ACI 318-19 code A go-to resource for structural engineering students and...
Hands-on structural renovation techniques and best practices—thoroughly revised for the latest building codes This fully updated manual explains how to renovate the structure of any...
StructuralSteel Design, Third Editionis a simple, practical, and concise guide to structuralsteel design – using the Load and Resistance Factor Design (LRFD) and theAllowable Strength...
Ali Hazelwood From the New York Times bestselling author of The Love Hypothesis comes a new steamy, STEMinist novella…Nothing like a little rivalry between scientists...